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Philosophy

Five Simple Rules:

  1. Start saving early in life and invest for the long term.• • • • • • • • •
  2. Don't chase past performance or "hot" investments. • • • • • • • • •
  3. Build a well-diversified portfolio with the appropriate amount of risk exposure, a low turnover rate and low operating expenses.• • • • • • • • • • • • • • • • • •
  4. Stick to your plan—maintain an even keel. Don't get overly euphoric or panicky when markets make their moves.• • • • • • • • •
  5. Keep costs as low as possible.
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All of the meaningful investment research and data to date support these simple rules.
Be skeptical of individuals who choose to ignore the mountain of evidence highlighting
the long term superiority of low-cost
index funds— you will often find that many of the people in the "anti-indexing" camp make their living from the commissions and brokerage fees generated by actively managed mutual funds and stock trading.


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